Tribal Age
Art by Rex May
The primary medium was oral communication, dependent on auditory senses, tribal age’s key organ is ear, and spoken word has more emotion in the tribal age or Acoustic era. McLuhan claimed that “primitive” people led richer and more complex lives than their literate descendants because the ear, unlike the eye, encourages a more holistic sense of the world. There is a deeper feeling of community and greater awareness of the surrounding existence. The acoustic environment also fosters more passion and spontaneity. In that world of surround sound, everything is more immediate, more present, and more actual.
The Tribal Age, also known as the Primitive Age, People relied on their Basic Human Senses such as seeing, touching, tasting, smelling, and the most important of all, Hearing. It’s because there were no technological advancements at that time compared to when Electronic Age relied more on technology in which Samuel Morse’s invention of Telegraph became the stepping-stone of the telephone, cellphone, television, and the internet that we know of.
Considering those things, one might consider having a better life in the tribal age or the other way around for another person. Some people prefer the olden days where there wasn’t much stress given to us that the Electronic age gives us, or perhaps you prefer Electronic age because it’s a lot widespread and gives better communication. Whatever it might be, Tribal age will always be an important part of history as a stepping stone to the technology that we have now.
Evolving Media 